Saturday, September 23, 2006

Google seen making move to sharpen attack on eBay - MarketWatch

Google seen making move to sharpen attack on eBay - MarketWatch

A Bear Stearns analyst indicates that Google may be planning to quietly "de-emphasize" (read: kill) Froogle in favor of some new version of Google Base. This move is purported to be an eBay killer. Perhaps, but that seems like wishful thinking, at least on the part of Google investors.

I don't know about you, but I never use Froogle or Google Base. When these features were first released, I took a look, was disappointed and never went back. In fact, I don't know anyone who regularly uses either service. Frankly, Google Base just seems like a mess. This stems from its attempt to be a generic online database of items, from jobs to reviews to recipes to collectible tea pots. I suppose it is trying to be craigslist, but somehow it falls flat.

eBay has its own problems, but at least it's clear to consumers precisely what they do. That is a huge advantage. Imagine trying to explain Google Base to your parents.

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